Steve Selwood brings over 18 years of experience in business development, partnerships, and commercial strategy across various industries including SaaS, sports tech, and consulting. Throughout his career, Steve has led commercial growth at fast-paced startups, secured high-value partnerships, and successfully scaled new tech products. His passion for driving business results and building lasting relationships has been central to his approach.
At The PEGroup, Steve’s role is all about applying his deep expertise in SaaS and commercial strategy to a sector that is vital but often underserved by intuitive, user-friendly tech. His primary goal is to deliver real value to our public sector clients.
What excites Steve the most is the opportunity to work in a business that’s geared for growth and disruption in the industry. He was drawn to The PEGroup because it solves real-world admin pain points with clean, efficient tech. Driven by progress, Steve is motivated by seeing tangible results from his efforts. Whether it’s driving a new deal, exploring a fresh market, or improving a process, he’s always striving to take something from 0 to 1, and then 1 to 10. His belief in the power of momentum is what keeps him pushing forward.
For anyone looking to get involved in the tech space, Steve’s advice is clear: Focus on the problems you’re solving, not just the tech itself. The winners in the industry are those who focus on customer experience and simplify complex processes.
One of Steve’s proudest career moments was securing and leading a major seven-figure partnership with a global broadcaster to roll out an AI product in sports tech. This milestone was not just a commercial victory, but a personal one that combines his love of sport with his passion for tech innovation.
For Steve, curiosity is the key to innovative thinking. He believes that the best ideas often come from asking better questions, not just about the product, but about customers, competitors, and the industry as a whole. Innovation, for him, isn’t always about inventing something new; it’s about seeing something familiar in a new light.
Steve’s philosophy of life is simple: Play the long game, be kind, and keep moving forward. Outside of work, Steve is passionate about sports, especially surfing and cricket, and enjoys strength training, coaching youth sports, and exploring the South Downs with his family.
